Scam Calls Becoming 'The New Normal' With 75% of Americans Surveyed Targeted in 2020 - According to Hiya's New State of the Call Report - Odessa American

Scam Calls Becoming 'The New Normal' With 75% of Americans Surveyed Targeted in 2020 - According to Hiya's New State of the Call Report - Odessa American

Scam Calls Becoming 'The New Normal' With 75% of Americans Surveyed Targeted in 2020 - According to Hiya's New State of the Call Report - Odessa American

Posted: 10 Feb 2021 06:01 AM PST

SEATTLE--(BUSINESS WIRE)--Feb 10, 2021--

Businesses and consumers are relying on the voice call more than ever during the pandemic with voice traffic up 184% in 2020 compared to 2019, according to exclusive data from Hiya's 2021 State of the Call Report. However, this increase in voice calls is being exploited by scammers who are stealing money from unsuspecting victims and damaging trust in one of the most relied-upon communication channels.

According to a Censuswide survey of more than 2,000 consumers and 300 business professionals 2 commissioned by Hiya, 75% of Americans surveyed were targeted by scammers over the past 12 months. In 2020, Hiya estimates more than 50 billion spam calls were made to Americans and more than 157 billion spam calls were made in North America and Europe 3 - 58% of which were fraudulent.

Not only are these calls irritating and confusing, but there are significant economic consequences. Nearly 40% of all respondents reported losing money to phone scams in 2020 - with an average of $182 per person. And more than 7% of Americans reported losing more than $500 to phone scams last year - at a time when businesses are closed and people are losing their jobs as a result of the pandemic.

It can be difficult to spot a scam call. One of the common tactics scammers use is to spoof a legitimate business' phone number and exploit their customers. Nearly half of the US consumers surveyed (44%) are regularly targeted by these spoof calls, with larger businesses typically spoofed more than SMEs. This is having negative consequences on businesses, too, with 48% of consumer respondents reporting they are suspicious of subsequent calls coming from a business that has been spoofed.

The voice call is now more important than ever.

This damage to consumer trust is coming at a time when businesses are even more reliant on voice calls to connect with customers. According to the Censuswide survey, more than 72% of US professionals surveyed increased their use of voice in the past 12 months. In addition to operating in a contactless society, this increase in voice usage is also due to consumer preference. Consumers surveyed indicated they prefer the voice call over all other communication channels for personal and professional interactions, beating out email, text, instant messaging, and video calls.

However, 44% of Americans surveyed regularly miss important calls because they are unidentified. According to Hiya, 94% of unidentified calls went unanswered in 2020, as 85% of survey respondents indicated they are concerned unidentified calls might be fraudulent.

Businesses are consequently missing out on the opportunity to connect with their customers. More than 47% of US professionals surveyed said that their business has been negatively impacted as a result of not being able to reach customers by phone, with sales being the most negatively impacted area. What's even more concerning is that customer satisfaction (43% of respondents) and cash flow (36% of respondents) were also among the areas most negatively impacted by the decline in customers picking up the phone.

The time is now for action.

Nearly half of all Americans surveyed (48%) want to see regulators address the issue of spam and fraud calls. Nearly 42% of respondents want their wireless carrier to put an end to the problem, while 37% of consumers want the businesses who are being falsely impersonated by scammers to address the problem.

Hiya CEO Alex Algard said:"The unprecedented events of the past 12 months mean the voice call has become an even more essential connection point for both businesses and the general public. Businesses are using the voice call more than ever to reach customers and people are picking up the phone to connect with friends, family, and colleagues. At the same time, this crucial communication channel is being hijacked by hackers and scammers, exploiting our need to feel connected and informed. Everyone is negatively impacted by this surge of scam calls and it is time for wireless carriers, regulators, and businesses to tackle this issue before it escalates further."

To learn more, download the full report here and register here to join Hiya CEO Alex Algard at the upcoming State of the Call webinar on February 25.

About Hiya

Hiya is trusted by global businesses, carriers and consumers to provide secure, engaging connections and stop unwanted calls. Built on the world's leading Voice Performance Platform, Hiya connects businesses with their customers, helps carriers secure their networks, and protects people from spam and fraud calls. Hiya's SaaS applications, Hiya Connect and Hiya Protect, serve more than 150 million users, power services like AT&T Call Protect and Samsung Smart Call, and deliver voice performance insights to businesses across the globe.



'Money lost to phone scams' refers to all reported instances of financial loss - from $1 upwards.


US professionals who use a phone frequently as part of their role (sales, customer service, contact centers, etc.)


North America and Europe refer to the U.S., Canada, Mexico, UK, Germany, Spain, France and Italy.

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PoE Injectors Market 2018 , Research Analysis Report Growth At CAGR Value, Industry Share, Top Manufacturers, Type, Applications, Trends And Forecast To 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper

Posted: 10 Feb 2021 05:22 AM PST

PoE Injectors Market: Snapshot

Ethernet based communication and Internet Protocol/Transmission control protocol (IP/TCP) is emerging at all levels of mass communication. The introduction of PoE (Power over Ethernet) is expected to transform industrial-based networking systems. Majority of the installed wireless Local Area Network (LAN) and VoIP telephones are already equipped to receive power via Ethernet connection. Wireless LAN access points, VoIP protocols, remote security cameras, and fire alarms are some of the devices which are used in industrial-based networking systems.

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Increasing demand for fast and cost-effective communication owing to growing number of internet users is expected to drive the Power over Ethernet (PoE) market over the forecast period. Growing demand for VoIP services are fundamental factors boosting the IP Telephony and PoE injector market over the forecast time frame. Most of the prominent IP telephony solution providers are based in developed countries, having presence in developing countries as well. North America region held the dominant market share for IP telephony followed closely by Asia Pacific. Multiple VoIP solutions and services based in Europe are offering advanced feature-rich UCaaS (Unified communications as a service) services.

Demand for resilient and secure infrastructure is crucial as governments and private organizations are also looking for advanced technologies for improved security. Continuous investments in infrastructure such as railways, roads, airports, and communication networks are fuelling the demand for video surveillance and VSaaS solutions, thereby boosting the PoE injectors market. Burgeoning modern retail outlets and hospitality sector is expected to increase the demand for CCTV cameras during the forecast timeline. Surveillance is an important task in order to prevent shoplifting and also to keep a tab on other activities of attendants and customers in each sector, thereby indirectly fueling the PoE injector market.

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The Institute of Electrical and Electronics Engineers (IEEE) is responsible for maintaining and creating PoE standards. IEEE 802.3af standard supports the power delivery over Ethernet up to 15.4W per port which is used to deliver the power on a variety of devices. Out of 15.4W, only 12.95W is available for powered devices as some of the power is being dissipated into cables as overheads. The IEEE 802.3at (PoE+) standard can support up to 25.5W of the power on the ports, which require more than 15.4W power when connected to PoE+ ports.

As the utility of PoE has expanded beyond the networking sector, the new IEEE standard 802.3BT or PoE++ was adopted in early 2017. This standard will utilize all four twisted pairs for transmitting power. This standard will be able to achieve 49-70 Watts which will be used specifically for outdoor applications. By this standard, the new PoE injectors will be able to support Point of Sale (POS) systems, high powered PTZ cameras, and IP turrets used by financial traders, among many other applications. This new standard will allow for higher power along with supporting 10 Gbps connections.

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Integrated PoE solutions helps gain consumer satisfaction and trust by fulfilling requirements such as usage of latest technology, integrated high voltage power supply etc. Availability of integrated high voltage power supply in PoE injector devices provides a great opportunity to the market to expand in future. If PoE devices are well equipped with integrated power supply, it allows the manufacturers to maintain a good position in a competitive environment. In response to the same, IEEE has defined the 802.3BT standards in order to support high power requirements of devices.

Lighting control is expected to offer extensive growth opportunities as applications such as smart lights incorporate the use of internet and require electrical power to function. Infotainment segment is also expected to witness high growth prospects as newer IoT based devices are being introduced in the market.

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Asia Pacific is expected to have high growth prospects as IoT adoption is significantly increasing in this region. Internet penetration rate is highest in North America (88.1%), followed by Europe (80.2%). Asia Pacific still holds prominent growth prospects as the penetration rate is 57.8% which is lowest as compared to the Middle East and South America.

Companies are focusing on achieving long-term growth through innovations in the PoE injectors market. Some of the major competitors in the market include Advantech Co., Ltd., Phihong Technology Co., Ltd., Linear Technology Corp., American Power Conversion Corporation (A.P.C.) B.V., Cisco Systems, Inc., Microsemi Corp., L-com, Inc., Sixnet Holding LLC, ICP DAS Co, Ltd. and TP-Link Technologies Co., Ltd.

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Best IP phones of 2021: VoIP phones for the small business and home office - TechRadar

Posted: 27 Apr 2020 12:00 AM PDT

IP phones are designed to work with VoIP services in a dedicated way, rather than work with landlines. This means they can have all the features you'd expect from a telephone, but are more properly integrated into the wider array of features that a business VoIP telecoms service can provide.

Some of the best IP phones run on modern phone operating systems such as Android to give them advanced features – from video conferencing to multi-user calls as well as contact and schedule management. These can also work with audio conferencing services to get the most out of your communications.


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